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This site has the following in the web page, "Martin S Taylor has revolutionised stage hypnosis with an astonishing new approach hypnotism without hypnosis." Our analyzers noticed that the web site also stated " He has performed shows at universities and colleges." The Website also stated " For over twenty years and his new venture lecturing to schools. On the psychology of suggestion is already massively popular, too. Martin also works as a magician. Equally at home in cabaret or on stage, but specialising in intimate magic, performed at a bar or dining table, or just mingling with guests at a social function." The website's header had hypnosis as the most important keyword. It was followed by hypnotism, hypnotist, and magic which isn't as ranked as highly as hypnosis. The next words the site uses is magician. close-up magic was also included and might not be understood by search engines.